https://www.saradinitto.com/home daily 1.0 2024-12-04 https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585427169163-AMZ3NBVOP8JO7Y4J4TJH/HotelResults.jpg Home - TravelBank Hotels Mobile Booking Flow Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585377975847-BU4KOSHS40ZHNRQY4M0L/Screen+Shot+2020-03-27+at+11.45.31+PM.png Home - “She knows when it's necessary to take a step back, assess the situation then take a strategic approach forward, and also knows how to keep a team heads down to get a job done; she has always been a voice for thoughtful, researched design decisions. And, of course, it doesn't hurt she's incredibly fun to work with.” — LinkedIn Referral (Former TravelBank Coworker) https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/d87efb35-1e4c-4175-abeb-249ee89de338/Frame+1+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/820137da-a842-40ca-8991-dd6891c7fa18/Frame+2+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585679799791-YHSKYHF83YPT1VC7V5QP/CompanySelfOnboarding+copy.jpg Home https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585362339122-R9KAV7XBSJHCUOP3ELDV/wireframes.jpg Home TravelBank Wireframes https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585374570890-DAUOR68WHCDD0W9H3HCL/designsystem.png Home TravelBank Design System https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585425010372-RBGF7K87QPPBCM6G9MV2/UserManagement.jpg Home https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585433249518-5YSVE6ELE8V5Q8TBIOUR/HotelSearch.gif Home TravelBank Hotel Booking Flow https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585362336771-WOCGQIV649TBCIUJONEU/comp-intel.jpg Home TravelBank Research https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585422604851-YQEXIAY7LP5N59SG98TW/FlightSearch.jpg Home TravelBank Flights Booking https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585438580522-F28QTY67UE5B2TUU7JZE/PINKDormBuilder.jpg Home https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585441081735-NIE49LCA0N9GM13U1U22/PINKWishlist.gif Home https://www.saradinitto.com/travelbank-hotels-case-study daily 0.75 2020-04-01 https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585688239494-V7EBFJ453MFS7G6CKMHC/20140301_Trade-151_0124-copy.jpg TravelBank Hotels Case Study - 01 / Research I started by running a survey of 500 business travelers to set a baseline of customer requirements. Some key takeaways: Business travelers tend to visit the same cities and stay in the same hotels on their trips. The top factors in choosing a hotel were distance to meeting location, if the hotel had wifi, price, and customer reviews. 63% of respondents appreciated being able to explore new sites/restaurants when they travel for work. 68% of respondents sometimes add personal travel to their business travel. This was followed up by a large teardown of what other players in the space were doing. I looked for key trends and opportunities for differentiation in a very saturated space. I found that there was a consistent information overload when searching for hotels and decided to focus on opportunities to make the decision process easier for our customers. https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585696631391-0LM2TIRDN0DTD30H8DGI/Screen+Shot+2020-03-31+at+4.15.51+PM.png TravelBank Hotels Case Study - 03 / User Testing To test out some of our assumptions with how business travelers book travel I took to UserTesting.com. While users appreciated being able to find hotels close to their destination, they didn’t instinctually search by address (even with prompts). We would need some serious education to change that habit. Images, listed price, location on the map were the biggest drivers in how users selected a hotel in our test. https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585433249518-5YSVE6ELE8V5Q8TBIOUR/HotelSearch.gif TravelBank Hotels Case Study - 05 / Final Designs At the end of the day the final deliverables were scaled down from the initial concept in order to meet deadlines; however the MVP of the product succeeded in providing the TravelBank customer with a sleek, modern, simple, and easy to use experience to book their hotel reservations. This final design neatly fits within the TravelBank aesthetic, but also pushed the use of imagery and white space. It set the framework for future travel products and enhancements to the hotel book experience. https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585706455966-FKIJUDUW2KJAYRERR50F/desktop-hotel.jpg TravelBank Hotels Case Study - 06 / Desktop Experience As a fast follow, TravelBank released the web hotels experience. Whereas the mobile designs were geared to browsing and on-the-go booking, desktop needed to be the place that supported thoughtful comparison shopping by the user. I oversaw CJ Cipriano’s talented design work to translate the native hotels experience to web while following consistencies that we had already created for the web flights booking experience. https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585693383700-X01GTIOSKGWFWAY8JVK2/IMG_1590.jpg TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585710475369-3I7ZZBSG5SAP7BNCT3R0/Search.png TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585693382746-OGCQ0B2S7XKUHQ52RXAP/IMG_1592.jpg TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585710473067-DSGVO6PV908NHTXRCMRU/Loading.png TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585693384078-EDBXAJL30DRCOHY8G4VR/IMG_1597.jpg TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585710480002-2Q1YMGD57IQJY038HHHH/Results.png TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585695237427-8NDSKHFEQBTOPLRCKN74/hotels-ux1.png TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585710480010-NCGT11CZFC4GNUOFVO7D/MapView.png TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585695380626-OX4BM038I6DWRAO5DIQ1/hotel-ux2.png TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585710639046-X9T0MGGY3M09HTAR63DN/Details.png TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585695375229-T8PXGAK5PZFF50RZM6GE/hotel-ux3.png TravelBank Hotels Case Study https://images.squarespace-cdn.com/content/v1/5e7d7e4d8b78ee2864e85f11/1585710588800-Y5VXMNTQMSY3W2T3G2ZV/Checkout.png TravelBank Hotels Case Study